- Research Keywords:
- consumer resistance, innovative products, emerging markets, adoption of innovation, really new product, innovation resistance, passenger cars
- I am a research scholar in Karnatak University, Dharwad, India. My area of study is consumer behaviour. I have 5 years of teaching experience in an autonomous engineering college. Previous to the teaching assignment, I worked for 5 years of industrial marketing as well as production. My basic graduation is Mechanical engineering and then I did my MBA in marketing. My research is in the area of consumer resistance to innovation. I chose passenger cars as the product and innovations related to the passenger cars were taken for study.
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