Pável Reyes-Mercado
Associate Professor of Marketing - Marketing Department. School of Business and Economics at Anahuac University Mexico | Mexico City , Mexico
- Status:
- Open to collaboration.
Work
- Research Keywords:
- Marketing Innovation adoption Innovation Diffusion Information Systems
- Collaboration interests:
- Marketing Consumer behaviour Information systems
- Biography:
- Pável Reyes-Mercado graduated in Electronic Engineering from Toluca Technological Institute in 2000. He obtained Master in Business Administration from Monterrey Technological Institute for Higher Studies(ITESM) in 2003. His industrial work experience includes positions at Alcatel, Coca Cola Company and HSBC Bank. Currently, he is a Research Scholar in the Department of Doctoral Studies in Management Sciences, EGADE Business School, Mexico City. His research interests include renewable energy policy, business strategy and new markets growth.
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